Harper Collins Children's Books
I worked with the team at HCCB to redesign their existing brand to more closely align their core values set out as:
Ambitious & confident. Fun & playful, Creative & dynamic. Accessible & inclusive. Classic & contemporary. Trusted & quality
The key question being. What is the purpose of the brand; what does it exist to do?
To make every child a proud reader...
...through a broad portfolio for all ages of bestselling authors and illustrators and family classics
Old Logo
New Logo
The new design evolves the HarperCollins Children’s Books brand to create a recognisable and trusted mark of quality, encompassing the full range of its child-friendly books that inspire a love of reading. The refreshed modern style is reflective of HCCB today and presents an opportunity to engage new audiences. The flexible new logo, featuring a book-end design with multiple colour and orientation options, will span across all genres as well as physical and digital touchpoints.
Logo in use
LOGO VARIATIONS
Primary Font
Secondary Font
