Harper Fire
Brand design
I worked with Harper Collins to create a new name, identity and brand for a new imprint in their list.
Concept work
The new design evolves the HarperCollins Children’s Books brand to create a recognisable and trusted mark of quality, encompassing the full range of its child-friendly books that inspire a love of reading. The refreshed modern style is reflective of HCCB today and presents an opportunity to engage new audiences. The flexible new logo, featuring a book-end design with multiple colour and orientation options, will span across all genres as well as physical and digital touchpoints.
Final Logo
